Jerritt Clark/Getty Images Hailey Bieber announced her beauty brand, rhode, was acquired by e.l.f. cosmetics for $1 billion on Wednesday, May 28 Her husband, Justin Bieber, is "beyond proud" of his wife, a source tells PEOPLE "I feel invigorated, excited and more ready than ever," said Hailey in the announcement Justin Bieberis excited for his wife,Hailey Bieber. After Hailey, 28, announced her beauty brand,rhode, was acquired by e.l.f. cosmetics for $1 billionon Wednesday, May 28, a source is opening up to PEOPLE about the 31-year-old "Sorry" singer's thoughts on the move. "He's beyond proud," says the source. "He's seen how hard she's worked from day one." Diggzy/Shutterstock The source adds, "This was never a side project — Hailey poured her heart into building rhode. He's so happy for her and supportive of this next step." Hailey made the announcement on Instagram and elaborated on the big business decision. "When I launched@rhodein 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally," her caption began. "So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode," Hailey continued. "I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand." Justin Bieber Instagram "I feel invigorated, excited and more ready than ever," she explained, adding that she will now serve as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty. She then thanked her rhode team and the "supportive" rhode community. "This next chapter is going to be even more incredible together! As I've said, this is only the beginning. 🤍." Justin later shared screenshots of her post and caption to his own Instagram page, although he didn't add his own comments. "🥹❤️," Hailey wrote under his post. Rachpoot/Bauer-Griffin/GC Images The PEOPLE Appis now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! The businesswoman also spoke toAllureabout the news and said, "When you're launching a brand, you're just so focused on what's right in front of you at the time. And of course, you always have really big dreams and really big goals for it. This is definitely one of those things being realized. I could have never anticipated that it would happen at this exact time." Regarding her decision to pair with the e.l.f. team, she added, "Vibes matter! Read the original article onPeople
